Peter Guber tells the story of his first meeting with his Sony bosses in Tokyo, after they installed him at what was then Columbia/Tri-Star, and he told them his business plan: make about 14 movies a year — 6 will do okay, maybe break even; 2 or 3 will do a bit better, and have franchise possibilities; 2 will be hits; 1 will be a monster hit; and at least 3 will be total losses, total bombs. They listened respectfully, then one of the older guys asked (through an interpreter), “May I ask Guber-san why he bothers to make the bombs?"
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